Made for utility, but designed for life, the E90 backpack (a first for Canada Goose) offers side drawstring pouches and a top zip pocket to keep essentials close and easy to access, plus a removable cross body bag that snaps into the interior. Fill it with some of your favourite things for a day of urban adventuring. If that happens to include a bottle of refreshment, the soft structure and interior padding has you covered.
On why the brand wanted to design this piece for Toronto, Karuna Scheinfeld, the VP of Design at Canada Goose, said, "Canada Goose is a Canadian brand, but its home town is Toronto. To this day, Canada Goose continues to proudly call Toronto home and still designs, manufactures and sells products in this global hub, so it felt natural that we would create a jacket as an homage to our home town. When we decided to make the Toronto Jacket, the first thing we did was interview Dani Reiss, born and bred Torontonian, our CEO and third generation of the CG founding family.
It was nice to compare the two Canada Goose Outlet side by side and see what I do and don't like. But the issue was I didn't like the jacket. I kept it for a few more days (only wearing it in my apartment) deciding what to do, and I just didn't find myself reaching for it to go out, so I sent it back.
Given their success as a performance jacket company, a little over 20 years ago Canada Goose began partnering with the film industry to outfit cast and crew in their jackets during production in extreme climates. This decision single handedly changed the direction of Canada Goose forever. It was only a matter of time before the jackets went from being off the screen to on the screen in films such as The Day After Tomorrow, National Treasure, the James Bond series' Spectre, and most recently Manchester by the Sea.