on the code side of a web page. It is meta information (or metadata) on a page, including the title and description. Metadata is one of the first pieces of code a search engine encounters when crawling a page. BruceClay.com home page HTML meta tags. Viewing page source on an article from BruceClay.comMETA tags tell the search engine what the page is about. This is why it is so important that titles and meta descriptions are accurate and unique within your website.
As smart as Google's ranking algorithm is at determining what a web page is about, it still needs help with context. Because he can't read like you or me. Thus, meta information, especially the meta title, is essential to communicate the subject of the page. This, in turn, helps Google company employee list understand that the webpage is a good match for a search query. This is a common SEO problem: meta tags on a site containing duplicate or similar text. This can be especially true on large websites with hundreds or thousands of web pages. And this can happen for various reasons.
Meta tags may not be a priority, automation software may be used due to too many web pages, etc. Whatever the reason, identical or similar meta tags can lead to duplicate content issues on a site. Again, this type of duplicate content is especially important to fix because meta tags are the first chance to tell the search engine what the page is about. Are you going to incur a Google penalty because of this? No. Google does not impose a penalty for duplicate content unless the duplicate content is misleading. From Google: Duplicate content on a site is not cause for action on that site unless it appears that the intent of the duplicate