Looking to rank your videos on YouTube? Want to know how YouTube SEO relates to general SEO? We examine how Google (Google acquired YouTube in 2006 for US$1.65 billion ICYMI) sorts and ranks new videos using the YouTube ranking algorithm Fax List and how these learnings can be applied to the regular search engine optimization. YouTube is the largest and most popular social media platform in the world. Every day, millions of viewers access YouTube to learn, listen and enjoy content created by others. Just behind Google, YouTube is also the second most visited search engine and online site. YouTube SEO has recently become a hot topic of discussion.
Every minute that passes, at least 500 hours of video are uploaded to YouTube. With so much content, the platform relies on a sophisticated algorithm to Fax List rank and recommend videos to users. Its recommendation algorithm determines at least 70% of what users watch on YouTube. Developed by Google, YouTube's algorithm plays a huge role in how people use, watch and find content on YouTube; hence the growing notoriety of YouTube SEO. YouTube is the second largest search engine on the internet In an effort to become more transparent and explain how YouTube works and where YouTube SEO comes into play, Google has created a comprehensive website called "How YouTube Works".
The site details how the algorithm works, its policies, and how it plans to foster a responsible and accountable platform for content. Google's new resource gave us a better understanding of YouTube SEO and the platform's search Fax List ranking system. However, the website is quite extensive and goes into great detail. In an effort to summarize, this article will provide a basic breakdown of how YouTube rankings work and what you can do to potentially improve YouTube SEO as a content creator. So, without further ado, here is your YouTube SEO guide for 2022: