Apr 07, 2022
In General Discussions
Waiting to see if you've won. You can use that same feeling of suspense to your advantage this Black Friday! Here’s how Forever 21 did it: GIF showing a black friday promotion page They created virtual “scratch cards” in their Black Friday email campaign. You can click the “REVEAL YOUR OFFER NOW” button to see which percentage off you got. Pro Tip: You can do something similar by creating a GIF, then segmenting your email list, sending a portion of people to each offer. Like 75% of your list get the 15% off email, 20% get 20% off, and 5% get 25% off, for example.) People love suspense. It creates a “curiosity gap” — a gap between what your customer knows and the answer to their curiosity.[*] We’re drawn to Telemarketing list close the gap between where we are and what we’re curious about. Think about the last time you got an email from your favorite company offering a mystery prize. Weren’t you curious enough to click the link. You can do this with your Black Friday emails a few ways: A “scratch off”, like the one Forever 21 used. A surprise gift with a customer’s order. A new product launch reveal. Whichever method you choose, don’t forget to use the next strategy as well. 3. THE “SCARCITY” EMAIL Scarcity has long been an ecommerce strategy to close more sales. What makes you think Black Friday would be any different? Use wording like… Limited Time Only Today Only While Supplies Last Only X Left.